Super Bowl Halftime Show: Kendrick Lamar is Ready, Drake Probably Isn't

Wop, wop, wop, wop, wop, Dot, fuck 'em up
Wop, wop, wop, wop, wop, I'ma do my stuff.

Kendrick Lamar will be the halftime performer at Super Bowl 59 in New Orleans, as announced by the NFL and Roc Nation, who serve as the National Football League's strategic advisor.

Lamar went on to confirm the news in a post, saying, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.” Kendrick followed up with an announcement video on Twitter showing the Grammy-winning rapper manning a jug machine, at one point saying, “There's only one opportunity to win the championship, no round twos.” A not-so-subtle reference to the rapper’s early summer beef with Drake.

The announcement, while exciting for Kendrick fans, brings up a couple of questions. First, is this a missed opportunity to have a local act perform at halftime? And, as entertaining as it has been, are we a little tired of Kendrick Lamar bullying Drake?

New Orleans has a rich music history, and a celebration of the location featuring a hometown artist would have been good. I am, of course, talking about the obvious choice: The Neville Brothers.

No, I kid—it would be, of course, Lil Wayne! While Weezy has undoubtedly lost a step, he has a slew of hits that resonate with the target halftime demo of 18-46 year-olds. He has many songs with features, allowing him to bring out a slew of other rappers and singers. Those rappers and singers might include 2 Chainz, The Big Tymers, Nicki Minaj, Chris Brown, Eminem, and… Drake. It certainly could have been electric and would have had that hometown/nostalgic combo. But it would have also featured the Canadian artist that will not stop being terrorized by the man who will be performing on February ninth: Kendrick Lamar.

Lamar is an undeniable and generational talent who has won 17 Grammys and a Pulitzer Prize. His slew of songs, starting this spring with “Like That” and ending with the chart-topping “Not Like Us,” have absolutely destroyed Drake. And I, a Lamar fan, was delighted. Rap beef is highly entertaining, and Kendrick, who rarely releases music, graced us with a bunch of delightful diss tracks.

But with the latest announcement and the thought of 100 million people at home singing “A-minor” in their living rooms, I kind of just feel bad for the guy. I know Drake has a net worth of 250 million dollars and had a reign of almost 20 years of chart-topping hits, but what has happened to him since this beef has been hard to watch.

Still, I am happy with the NFL and Roc Nation’s decision and look forward to hearing Kendrick’s performance at Super Bowl LIX and… yes, I will happily join in with the rest of America after Kendrick raps “Trying to stick a chord” and puts his hand to his ear for the whole stadium and nation to sing “and it’s probably a minorrr.”