Sports, Streaming, Santa?
The NFL and Netflix have agreed that the streaming giant will be the sole home for NFL games on Christmas Day this year, broadcasting both games on December 25th and at least one game in the following years. Netflix's chief content officer, Bela Bajaria, shared in a statement that this partnership is the latest move into their big bet on live programming. Netflix's most recent success, the Roast of Tom Brady, has validated their decision to move in this direction. Netflix will be able to test out their live streaming capabilities this summer when reality YouTube star Jake Paul takes on former heavyweight champ Mike Tyson. The terms of the deal have not been made public.
For years, the NBA has owned Christmas with the NFL shying away from it, only playing 30 games on Christmas in 49 years. However, since 2020, the NFL has played nine games on the advent, looking to establish itself as the premiere yuletide distraction. This shift likely stems from the national football league's understanding that they own sports ratings and the NFL prints money.
However, maybe Roger Goodell just hates Adam Silver. Adam Silver is the anti-Goodell in a lot of ways. He stands for player empowerment, guaranteed money, and treats the owners like his employees rather than his employer. This might just drive Goodell up a wall. He flat out despises the players in his league and the idea of them having health insurance or guaranteed money keeps him up at night. He also worships team owners. In Goodell's NFL, there could be 32 Donald Sterlings, and there will not be a forced sale. But what probably makes Goodell and the shield the most mad was the flared-up discussion about the decline of football, including former NBA owner Mark Cuban's comments, "Pigs get fat, hogs get slaughtered. When you try to take it too far, people turn the other way."
Either way, the NFL on Christmas is here to stay. And the decision for it to be placed on streaming eliminates the ability to switch back to hoops during breaks, furthering the conclusion that this isn't business, it's personal.